Ariana Grande and Demi Lovato best split with 1 manager Scooter Braun
Scooter Braun, the music mogul who has made headlines for his long-running dispute over Taylor Swift’s master recording, has reportedly let go of two of his biggest clients.
According to Billboard, both Ariana Grande and Demi Lovato have parted ways with the manager.
Ariana Grande, Colombian star J Balvin, who signed with Brown in 2019, left in May and is now managed by Roc Nation.
However, reports that Justin Bieber has split from Brown have also been denied.
Brown is one of the world’s most successful music directors, according to his website, with clients including David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen and Quavo.
Ariana Grande career as a teenager, promoting parties and events in Atlanta before signing to Def Jam Records.
But his big break came in 2008, when he saw a 12-year-old Bieber singing on YouTube and saw star potential.
He tracked the young man through his school, asked board members to put him in touch with Bieber’s mother, and signed him to a record label he formed with R&B star Usher.
Ariana Grande quickly became one of pop’s biggest stars, and Brown has navigated his career through several ups and downs, including a 2013-14 period in which the singer faced a string of arrests for vandalism, dangerous driving and assault.
“I won’t let him go, I won’t let him die,” Brown told the Guardian in 2016.
He eventually helped the singer restore his image by staging a Comedy Central “roast” that showcased his humility, paired with singles including Sorry and Love Yourself that marked his transition from teen idol to adult star.
Ariana Grande signed with Brown in 2013, since which she has released six albums, all but one of which topped the US Billboard charts.
After the Manchester bombing, which claimed the lives of 22 of his fans, Brown organized the One Love benefit concert which helped raise millions of pounds to support the families of the victims.
Grande has not released an album since the 2020 hiatus and is currently working on the film adaptation of the Broadway musical Wicked.
It is unclear whether he is severing all ties with Brown outside of management.
Demi Lovato began working with Brown in 2019, saying at the time: “The dream has come true for me. I officially have a new manager. And not just any manager, but the one and only Scooter Braun.”
An unnamed source told Variety that their split was amicable. In fact, on Sunday, Brown posted a birthday message to Lovato on her Instagram story, calling her “one of the kindest souls out there.”
The manager is perhaps best known for his feud with Taylor Swift, which began in 2019 when he bought her former record label Big Machine for $300 million (£227m) through his investment group Ithaca Holdings.
This meant he gained control of the master recordings of Swift’s first six albums, which he saw as an invasion that “took me away from my life’s work”.
Ariana Grande appears to have been fueled in part by Brown’s relationship with Kanye West, whom he managed for two and a half years starting in 2015.
The rapper continually tried to belittle Swift, first by interrupting her acceptance speech at the 2009 MTV Awards, then recording a song in which she took credit for her fame, and later placing a wax sculpture of her naked body in one of her songs. video
Swift felt that Brown encouraged and supported this behavior; And added insult to injury by posing for a photograph with West and Bieber that was posted on Instagram with the caption “What up Taylor?”
Ariana Grande he blocked requests for his music to be used in TV shows and movies—cutting off an important source of income for Brown’s investment group. He then began re-recording all his old material, reclaiming ownership of the albums and further devaluing the originals.
Brown later sold the star catalog to another investment firm, Shamrock Holdings. A year later, he sold Ithaca Holdings to South Korean entertainment giant HYBE, which represents acts such as BTS and NewJeans.
Brown is now CEO of HYBE America and earlier this year helped the company purchase US hip-hop label Quality Control, whose acts include Quavo, Lil Baby, Lil Yachty and City Girls.